Tag Archives: Whisky

Redefining The Modern Wine Experience

Josh McFadden, the 31 yr. old Creative Director and Founder of Proof Wine Collective (a creative company dedicated to developing small-production, critically-acclaimed wineries) has big plans for a space of his own. The self-taught entrepreneur has spent over ten years mastering the ins and outs of the wine industry: working harvest, sommelier at restaurants, wine buyer, wine shop clerk, cellar rat, cook, server, and wine label designer… He’s been there!

After 4 years of building Proof from the ground up, Josh is ready to catapult himself into the next big project. Turncoat Wine Co. will be a wine bar located in the center of the rapidly growing wine region that is the Central Coast of California. Not only will it be a wine bar, the 4000 sq. ft. space will also offer a full service restaurant, wine shop, lesson room for tastings, and also act as an event location. Turncoat will create a much larger wine presence in the small downtown of San Luis Obispo, and put the area on the map as a top destination for lovers of wine, art and food. It is set to open its doors in early 2013.

The space will be a “living gallery”, as Josh describes it. “Imagine the most interesting party you’ve ever been to: you are meeting fascinating people, including awesome winemakers, offering you wines you’ve never seen, you are being offered food from the season you’ve never tasted, and you have at your disposal over 500 wines from wineries located everywhere in the world. The place will be a display of sensations, and the play between all of them: an interpretation-gasm.”

Needless to say, Josh is intent that Turncoat will be a work of art in itself. His repertoire includes labels on display at the SF MOMA, Trader Joes, as well as for many of the top wine producers of Paso Robles and Santa Barbara like Herman StorySans LiegeField RecordingsAlta Maria, and Force of Nature.

“The winemakers I’ve worked with, just like myself, don’t come from money or privilege.” Josh brings up. “We’ve had to make our own way and we couldn’t have made it this far without the support from our friends.”

In preparation for Turncoat, Proof Wine Collective has put together a compelling campaign to raise money and awareness on the crowd-funding site Kickstarter.com. They’re trying to raise $25,000 by Dec. 3rd in order to help fund some of the initial start up costs of the wine bar. Rewards for support vary from graphic t-shirts, fine art prints, and custom art pieces inspired by yourself. “One print we made is called Wine Pangea which is my attempt to simplify and beautify the world of wine; and the other is called Presidential Drugs of Choice it’s a print detailing every drug/vice done by each President,” explained Josh.  Both the prints reflect Proof’s unique creative style which reappropriates vintage engravings with colors, elegant typography, and new information.

Proof Wine Collective was founded in 2008 in order to create a world where curious and creative spirits may fall in love with wine. Visit their website atwww.proofwinecollective.com.

Via EPR Network
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Alimentum Makes The Sunday Telegraph Top 50 Summer Restaurants List

Alimentum Restaurant in Cambridge, renowned for its affordable, ethical, award-winning food was placed runner up in the prestigious Observer Food Monthly Best Restaurants in Great Britain Awards recently, joining The Fat Duck at Bray in the Southern area selections. Moro in London took the overall prize – as voted by readers of the Guardian / Observer titles.

The online review says simply “Gorgeous menus using organic and locally sourced produce.”

And in August The Sunday Telegraphs Jasper Gerard voted Alimentum one of his top 50 summer restaurants in the UK after dining at the restaurant in July

“…This French classic is rarely executed with much panache in England, but this is as delicious as I’ve tasted… there is plenty of gastro promise here and I heartily recommend it.”
– Jasper Gerard, The Telegraph

Speaking about the influential recognition the restaurant has achieved of late, owner John Hudgell commented “This is just superb recognition of all that we are striving to achieve at the restaurant. To be placed as a runner up alongside Heston Blumenthal and his team has made everyone here feel a little bit special – and rightly so! And Jasper Gerard doesn’t pull any punches either so we’re obviously doing lots of things right.

August has been quite a month for us as we’ve also just received news that we’ve been shortlisted for another RSPCA Award – having picked up the Innovation Award in 2008 we have this year been nominated in the Independent Restaurant category and are looking forward to the awards night on October 7th.

For details on the RSPCA nomination click here: www.caterersearch.com.

Via EPR Network
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Who Says There’s No Such Thing As A Free Lunch (Or Dinner)?

Who says there’s no such thing as a free lunch (or dinner)? To celebrate the launch of their new website, Alimentum Restaurant Cambridge is giving customers the chance to win a meal for two, up to the value of £100, every month for a year at Alimentum! Furthermore, there are twelve runner up prizes of dinner for two, again worth £100 per meal.*

alimentumimage5.jpg (326×686)

To enter this fabulous competition, simply visit restaurantalimentum.co.uk and follow the instructions on the screen. Closing date for entries is September 30th 2009, and the lucky winner will be announced at the restaurant by owner John Hudgell in the first week of October.

Since opening in 2007, Alimentum has been quietly making a name for itself, winning three AA Rosettes, runner up at The Observer Food Monthly awards 2008, as well as a RSPCA Good Business award for their commitment to the ethical values of the restaurant. Head chef Mark Poynton recently joined the restaurant from nearby two-Michelin starred Midsummer House, where he spent seven years in the kitchen. Mark draws on his extensive Michelin Star restaurant experience to create dishes brimming with quality and originality at Alimentum. Starters from Mark’s new menu at Alimentum includeVelouté of pea with lardo and pea shoots and Assiette of duck with nettle puree and girolles.Main courses include Slow roast sirloin of beef Bordelaise, fricassee of snails and girolles and braised beef shin. And tempting dessertsinclude blackberry and granny smith mousse with granny smith sorbet.

Alimentum is also proud to host an acclaimed jazz club showcasing established and award winning rising stars every Tuesday evening, with the new season beginning in mid September.

One of the top French restaurants in Cambridge, Alimentum also has a cocktail bar, fantastic set menus and special offers.

*Terms and conditions apply

By taking part you are agreeing to receive news and promotions from Restaurant Alimentum. There is no purchase necessary but will only accept one entry per person. All winners will be notified and invited to join us at the restaurant for a glass of bubbly and prize-giving presentation. Your data will never be passed to a third party and you have the option to unsubscribe from e-marketing activity at any point in the future.

Via EPR Network
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