Tag Archives: vegan

MAXINE’S HEAVENLY EXPANDS PRESENCE IN CONVENTIONAL MARKETS WITH RALPH’S AND LUCKY/SAVEMART

Sugar conscious cookie brand expands its presence in California

Los Angeles, CA, 2020-Jun-2 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, added Ralph’s By Kroger and Lucky/Save Mart to the rapidly growing list of stores that carry their brand.

With the addition of these key regional retailers, Maxine’s Heavenly continues its deeper dive into the California markets. Maxine’s Heavenly cookies can be found in 115 Ralph’s locations across Southern California and over 100 Lucky/Save Mart locations (Gluten Free modular) in Northern California.

“We’ve always known the Maxine’s Heavenly brand had great potential beyond the natural and specialty stores with which we built our foundation. Ralph’s and Lucky/Save Mart are perfect
retail partners to extend our availability to conventional retailers on our quest to make our so-much-better-for-you products more widely available to all consumers,” said Robert Petrarca,
CEO of Maxine’s Heavenly. “We know that a vast majority of American consumers are looking for sugar conscious treats that taste outstanding and we’re glad these partnerships help us to
reach more and more of them.”

Consumers can find locations for these and other retailers using the store locator on the Maxine’s Heavenly website: https://maxinesheavenly.com/pages/store-locator.

About Maxine’s Heavenly
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s
treats, made for today. They are half the sugar, sweetened naturally with coconut sugar and dates, and the first ingredient is oats. Made for more to enjoy, Maxine’s Heavenly cookies are certified gluten-free, vegan, kosher, and non-GMO. Maxine’s Heavenly was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

MAXINE’S HEAVENLY EXPANDS PRESENCE IN PACIFIC NORTHWEST REGION WITH KEY RETAILERS PCC AND HUCKLEBERRY’S

Sugar conscious cookie brand now available in two new grocery chains

Los Angeles, CA, 2020-May-19 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, added PCC Community Markets and Huckleberry’s Natural Markets to its growing list of stores in the Pacific Northwest Region that carry their brand.

PCC Community Market is a 14 store food cooperative based in Seattle, Washington. It’s the largest consumer-owned food cooperative in the United States. Huckleberry’s Natural Market is a “store within a store” concept with 15 locations inside Rosauers Supermarkets in Washington, Idaho, Oregon, and Montana. Both chains are a perfect match for the Maxine’s Heavenly core values.

This latest expansion into the region illustrates Maxine’s Heavenly’s concerted efforts to drive growth and build brand awareness in the region. The Pacific Northwest is a natural extension for the brand, which has already seen significant growth and category dominance in both Southern and Northern California.

“PCC and Huckleberry’s have long been idyllic partners for us and we couldn’t be more excited that the timing now makes sense to take our products firmly into the Pacific Northwest,” said Robert Petrarca, CEO of Maxine’s Heavenly. “We’re thrilled we’ve earned the trust and confidence of both of these retailers, and we’re excited to launch with the support of the Green Spoon team.”

“We’re incredibly excited to expand our partnership with Maxine’s Heavenly,” said Kari Pedriana, Co-Founder and CEO of Green Spoon Sales. “We love their product, stand behind what they offer their customers, and have seen first hand their extraordinary growth potential.” Green Spoon currently represents Maxine’s Heavenly in five domestic regions throughout the United States.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made for today. They are half the sugar, sweetened naturally with coconut sugar and dates, and the first ingredient is oats. Made for more to enjoy, Maxine’s Heavenly cookies are certified gluten-free, vegan, kosher, and non-GMO. Maxine’s Heavenly was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

Success in SoPac region opens up opportunity in Northern California

Los Angeles, CA, 2019-Dec-19 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer , is now available in all Whole Foods Market locations in the Northern California region.

The expansion into this new region comes after the extraordinary traction the brand is seeing in the Southern Pacific region of Whole Foods Market.

“We love our partnership with Whole Foods,” said CEO Robert Petrarca. “They continue to show tremendous support for local and emerging brands and we’re happy to partner with them in our
neighboring Northern California region. We’ve been thrilled with the performance of our products as they continue to lead the category in velocity turns. Clearly our brand promise — ultra clean label cookies that taste like you made them in your own kitchen — resonates with the Whole Foods consumer. We see this as validation for the vibrant potential of our products on a national level.”

Maxine’s Heavenly contributes the high velocity turns to their unique combination of qualities that are setting new standards in the cookie aisle:

  • Homemade taste that is calibrated to Maxine’s original, decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, low sugar, and low glycemic cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Whole Foods Market carries all four Maxine’s Heavenly SKUS: Peanut Butter Chocolate Chunk, Almond Chocolate Chunk, Chocolate Chocolate Chunk, and Cinnamon Oatmeal Raisin.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com .

Contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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MAXINE’S HEAVENLY RELEASES SEASONAL FAN FAVORITE PUMPKIN PECAN SPICE COOKIES

The clean label, low sugar treat is perfect for consumers looking for a permissible Fall indulgence

Los Angeles, CA, 30-Oct-2019 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, has released it’s seasonal flavor, Pumpkin Pecan Spice.

Pumpkin spice products are ubiquitous this time of year, but Maxine’s Heavenly offers a clean label version that satisfies consumers’ desire for a sweet snack without packing in the sugar. These cookies are:

  • Low sugar. Pumpkin Pecan Spice cookies only have 5 grams of sugar per serving. This is lower than almost every other cookie on the grocery shelf, with most brands averaging closer to 10g of sugar for the same serving size.
  • Sweetened by nature. Maxine’s Heavenly cookies are sweetened with coconut sugar and dates only. These natural sweeteners are unrefined and retain more vitamins and minerals than refined sugars.
  • Low glycemic. Because Maxine’s Heavenly cookies are sweetened with natural, low glycemic sugars, you can have a sweet treat without experiencing a sugar crash.

Beyond the better-for-you sugar promise, Maxine’s Heavenly is committed to raising the bar on the taste experience in the shelf stable cookie aisle. Inspired by a family recipe, Maxine’s Heavenly cookies feature generous portions of real ingredients, including whole grain oats, large pecan pieces, and 100% natural flavor profiles from real spices like nutmeg and cinnamon.

All Maxine’s Heavenly products are certified Gluten Free, Vegan, Kosher, and verified Non-GMO. This year, Maxine’s Heavenly Pumpkin Pecan Spice cookies are proudly listed on PETA’s list of “Best Vegan Pumpkin Spice Products in 2019” and popular blogger Celiac and the Beast’s “Best Gluten Free Pumpkin Pecan Spice Products 2019”.

“We’re really proud of this flavor,” said Maxine’s Heavenly CEO, Robert Petrarca, “and we’ve gone out of our way to source the simplest, best ingredients. They’re decadent, spicy, and sweet, and all without the sugar bomb. Consumers don’t want to feel guilty every time they eat something delicious, and they don’t want unnatural, highly-refined ingredients either. This flavor is super clean and absolutely delicious.”

Pumpkin Pecan Spice can be purchased at Whole Foods Southern California, Gelson’s, Erewhon, Lassens, Down to Earth, Market of Choice, and online at ThriveMarket.com, Amazon.com, and MaxinesHeavenly.com.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

Contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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NON-DAIRY TOPPINGS MARKET: THE NUMBER OF EUROPEANS PREFERRING NON-DAIRY DAIRY PRODUCTS HAS INCREASED SIGNIFICANTLY OVER THE YEARS

DUBLIN 2, Ireland, 10-Oct-2018 — /EPR FOOD & BEVERAGE NEWS/ — The Europe non-dairy toppings market revenues continue to head north, as the growing vegan population ramps up demand for non-dairy ingredients. Shelves and aisles across European retail stores and hypermarkets have been observed with heightened penetration of dairy-free ice-creams. Higher visibility of non-dairy products on retail shelves substantiate the heightened demand for ingredients used to process such products, and non-dairy toppings are no different. Over the years, the number of Europeans preferring non-dairy dairy products has increased significantly, and by second quarter of 2018, over one percent of European population was identified to be vegan, says a report published by Fact.MR on non-dairy toppings market.

Request a Sample of Non-Dairy Toppings Market Report at https://www.factmr.com/connectus/sample?flag=S&rep_id=646

A Potion out of Niche – Translating Vegan Folks to Value

The number of vegan population in the UK alone has increased by 350% within a decade. Among the people who have embraced veganism in the U.K., nearly 63% are women. Observing this shift, leading UK retailers such as Sainsbury’s and Tesco have introduced new range of vegan products. While the demand for vegan products and ingredients has amplified in Western Europe, frozen desserts and ice-creams are witnessing a surge in demand.

According to Fact.MR’s study, the popularity of non-dairy products is relatively higher in Germany, with over 60% of the Germans showing interest in non-dairy ice creams and frozen desserts wherein non-dairy topping is used for processing. Non-dairy ice cream ingredients which accounted for a mere 1% of the total ice cream ingredients demand in 2012, have grown up to sizeable 8% share in a span of five years in Western European countries.

The non-dairy toppings market has also been aided by celebrity endorsements and word-of-mouth by influencers on social media. This population base has translated into a sizable market for non-dairy topping producers, which have realigned their strategies to leverage the unfolded white space in European food & beverages market.

Request methodology at https://www.factmr.com/connectus/sample?flag=S&rep_id=646

Lactose-averse Individuals Supplementing Non-dairy Toppings Demand

People who opt for non-dairy topping based products had to compromise with their choice of food, and lactose intolerant population group forms the leading chunk of this population group. Lactose intolerant individuals are allergic to food that contains dairy products, and are on targeted dietary plan such as Whole30 and the Paleo diet. With about 65% of European population reckoned to be lactose intolerant, and North European countries leading the list, the widespread preference and adoption for non-dairy topping is evident.

Furthermore, companies engaged in production of dairy based products also received consumer feedback of introducing key brands in non-dairy variants, and a few handful of market actors considered. European food & beverages market witnessed over 35 such product launch in last six quarter with non-dairy claims and almost 15 of those using non-dairy toppings.

This Fact.MR Study is Available for Direct Purchase. Buy Now at 

https://www.factmr.com/checkout/646/S

SOURCE: EuropaWire