Tag Archives: Special K

Special K and Ted Baker Team Up

Special K, the women’s cereal brand, has teamed up with British designer label Ted Baker to create the ultimate Little Red Dress.

The dresses can be bought from Ted Baker stores or Special K is giving women the chance to win one of these bespoke Special K red dresses every day for three months as part of an on pack promotion.

As part of the collaboration, Special K is also giving away a collection of sophisticated Ted Baker handbags every day through its range of snacks.

Special K, which is the largest cereal brand in the UK with sales of over £120m, is famous for its iconic advertising featuring the “Special K girl” dressed in red.

The Ted Baker “Betsi” dress will also feature in a new £1m media campaign including TV advertising to promote the ‘win a designer dress’ and ‘win a designer handbag’ promotions for Special K.

Laura Nevison from Special K said: “Special K consumers are always asking how they can get their hands on a Special K dress and this partnership with Ted Baker has given us the opportunity to offer women the chance to do so with this fabulous designer dress promotion.”

Craig Smith, Brand Communication Director at Ted Baker, said: “Special K invited us to create a little red dress that would be perfect for a sophisticated night out or adding a bit of glamour around the office. In response, Ted came up with the ultra stylish ‘Betsi’. The tie-up is an excellent fit giving us a great opportunity to showcase our womenswear and further develop our relationships with Special K’s female audience.”

Special K and Special K snacks have one dress and one handbag to be won every day for three months starting from 4 April 2011. Visit specialkfoods.co.uk or see packs of Special K for more details on how to be in with a chance of getting this fabulous LRD in your wardrobe.

The “Betsi” dress will also be on sale in Ted Baker stores and online at tedbaker.com.

Via EPR Network
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Kellogg’s Report Finds Monroe Not Moss Is The Ideal Figure

According to a new report from the Kellogg company, a massive 60% of British women say they are actually ‘fruit-shaped’ apple and pears but over two thirds of the nation are desperate for the classic Marilyn Monroe-esque hourglass figure.

kelloggs

In a landmark study to celebrate the 50th anniversary of Kellogg’s Special K*, it was found that the ultimate slimming goal for women is no longer being the ‘Perfect 10’ but to get a curvy hourglass shape.

Regardless of whether they were 25 or 55 the hourglass figure personified by the shapely Nigella Lawson resolutely remains the body shape the majority of women aspire to. In fact, just 7% yearned for the boyish and shapeless body made famous by the likes of Twiggy in the sixties and Kate Moss in the nineties and the noughties.

With over 35% of the nation’s women confessing they are apple-shaped – a shape characterized by an undefined waist – and just 13% possessing an enviable hourglass figure – it seems shape not size is what matters most to women these days.

The research by Special K revealed women are taking their inspiration from curvy celebrities in the media too. While the sensuous hourglass curves of Nigella topped Special K’s inspiration index, Dame Helen Mirren was voted the second biggest ‘body booster’ – becoming an inspiration to millions after being photographed in her bikini last year, and Dame Judi Dench came in third.

Key body shape boosters include seeing shapely women on TV rather than size zero models, curvy celebrities with hunky boyfriends (such as Charlotte Church and Gavin Henson), and older actresses such as Helen Mirren ‘baring all’ for nude scenes.

Laura Bryant from Special K said: “The report shows that women’s attitudes to slimming over the last 50 years have changed along with their figures. It seems British women have lost their waists but now they are demanding them back. They are more concerned about getting a curvy hourglass shape like their grandmothers instead of being the perfect size 10 which shows a marked shift in attitude from the 80’s and 90’s when success and failure when slimming was benchmarked against fitting into certain sized clothes.”

To help people achieve their ideal shape for the summer and beyond, Kellogg’s Special K has created ShapeMate, an online tool which allows users to create their own free personal plan and delivers expert advice tailored to meet individual needs. The Kellogg’s site also features a BMI calculator to help people understand if their body mass index, a measure of a person’s height versus their weight, is in the ideal range or not.

* Survey by Tickbox across 2,000 women across the UK.

About the Kellogg company:
Since William Keith Kellogg filed the papers that officially incorporated the Battle Creek Toasted Corn Flakes Company on 19th Feb 1906, the Kellogg’s company has been driven by the philosophy that an improved balanced diet leads to improved health. The Kellogg company is now the most successful cereal manufacturer in the world.

Via EPR Network
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