Tag Archives: Marketing

Redefining The Modern Wine Experience

Josh McFadden, the 31 yr. old Creative Director and Founder of Proof Wine Collective (a creative company dedicated to developing small-production, critically-acclaimed wineries) has big plans for a space of his own. The self-taught entrepreneur has spent over ten years mastering the ins and outs of the wine industry: working harvest, sommelier at restaurants, wine buyer, wine shop clerk, cellar rat, cook, server, and wine label designer… He’s been there!

After 4 years of building Proof from the ground up, Josh is ready to catapult himself into the next big project. Turncoat Wine Co. will be a wine bar located in the center of the rapidly growing wine region that is the Central Coast of California. Not only will it be a wine bar, the 4000 sq. ft. space will also offer a full service restaurant, wine shop, lesson room for tastings, and also act as an event location. Turncoat will create a much larger wine presence in the small downtown of San Luis Obispo, and put the area on the map as a top destination for lovers of wine, art and food. It is set to open its doors in early 2013.

The space will be a “living gallery”, as Josh describes it. “Imagine the most interesting party you’ve ever been to: you are meeting fascinating people, including awesome winemakers, offering you wines you’ve never seen, you are being offered food from the season you’ve never tasted, and you have at your disposal over 500 wines from wineries located everywhere in the world. The place will be a display of sensations, and the play between all of them: an interpretation-gasm.”

Needless to say, Josh is intent that Turncoat will be a work of art in itself. His repertoire includes labels on display at the SF MOMA, Trader Joes, as well as for many of the top wine producers of Paso Robles and Santa Barbara like Herman StorySans LiegeField RecordingsAlta Maria, and Force of Nature.

“The winemakers I’ve worked with, just like myself, don’t come from money or privilege.” Josh brings up. “We’ve had to make our own way and we couldn’t have made it this far without the support from our friends.”

In preparation for Turncoat, Proof Wine Collective has put together a compelling campaign to raise money and awareness on the crowd-funding site Kickstarter.com. They’re trying to raise $25,000 by Dec. 3rd in order to help fund some of the initial start up costs of the wine bar. Rewards for support vary from graphic t-shirts, fine art prints, and custom art pieces inspired by yourself. “One print we made is called Wine Pangea which is my attempt to simplify and beautify the world of wine; and the other is called Presidential Drugs of Choice it’s a print detailing every drug/vice done by each President,” explained Josh.  Both the prints reflect Proof’s unique creative style which reappropriates vintage engravings with colors, elegant typography, and new information.

Proof Wine Collective was founded in 2008 in order to create a world where curious and creative spirits may fall in love with wine. Visit their website atwww.proofwinecollective.com.

Via EPR Network
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Thermadrol Fights Sugar Cravings with Gymnemia Sylvestre

One of the top weight loss products in the world, Thermadrol, has announced the addition of a powerful rainforest herb to its weight loss formula; Gymnemia Sylvestre. This herbal ingredient gives what is regarded as the strongest weight loss product on Earth the added punch of curbing sugar cravings as well. We all know that sugar is a vice for many, and that a sweet tooth is hard to conquer, but Gymnemia Sylvestre can do just that.

Gymnemia Sylvestre may be hard to pronounce, but its affects on the body are clear thanks to countless studies that show its sugar craving fighting features. Studies of the herb have shown that it reduces blood sugar levels, while at the same time reducing the taste of sugar in the mouth. The taste is what makes sugar addictive, and with Thermadrol taking that away, cravings for sugar will disappear too.

Thermadrol, with this new ingredient, blocks sugar receptors of the tongue to help deal with obesity, but it doesn’t stop there. In addition to stopping sugar cravings, it will also help users deal with hyperglycemia, high cholesterol, anemia and digestive problems. With this herb, Thermadrol has become a one-stop shop for all weight loss needs.

Thermadrol has developed a reputation for the past eight years of providing an excellent product that continues to improve and not only meet customer expectations, but exceed them as well. Now, with the added punch of Gymnemia Sylvestre, it seems that Thermadrol is once again pushing the limits and blazing new territory for weight loss products.

For more information regarding Thermadrol ingredients, or to see the new version of Thermadrol, visit http://fitness.noaddedflab.com/Thermadrol-Bioperine.htmlor http://fitness.noaddedflab.com/Thermadrol-Cayenne.html. Thermadrol is committed to providing the strongest and most effective weight loss products to its customers, and has since 2000.

Via EPR Network
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UK Wine Drinker Hazel Rigazio Has 2,015 Naked Wines’ Customers To Thank For Winning A Winemaking Trip To Mclaren Vale, South Australia

UK wine drinker Hazel Rigazio has 2,015 Naked Wines‘ customers to thank for winning a winemaking trip to McLaren Vale, South Australia.

Naked Wines, along with bbcgoodfood.com and the Government of South Australia, ran a competition throughout September challenging customers to come up with a new name for a wine, with Hazel’s entry Botanically Blessed winning the lions share of the public vote.

“I asked all of my friends to vote for my entry, but I never imagined I’d get 2,015 votes let alone win the competition, I’m absolutely astounded! It’s a once-in-a-lifetime trip and I can’t wait to roll up my sleeves, live the life of a winemaker, and blend my very own wine” explained Hazel.

Hazel, from Mersyside, will spend a week working alongside Naked Wines’ producer Jock Harvey at his family-run winery Chalk Hill, and if all goes according to plan, customers will see her tipple Botanically Blessed for sale in the UK on the Naked site.

“We had over 5,000 entries in total, with some really strong contenders – and some pretty ropey and inappropriate ones too!” explained Rowan Gormley, Founder of Naked Wines. “ But putting it to the public vote made it easy to pick the winner. We use our most interactive customers to help us select our wines, and it made sense to do the same with the competition.”

With the second most popular entry (ade-get-laide) receiving 433 votes, Hazel’s entry was the outright favourite.

Other entries included Didgeribooze, Down Wonder, Aussie Drools and Not for the Sheilas, with one entrant including a label design of his naked girlfriend posing strategically inside a six-bottle box (Robert Young Photography).

Hazel’s trip will include a stay on Kangaroo Island, a tour of Adelaide and numerous cellar-door tastings. And to find out how Hazel gets on, you can follow her blog at http://www.nakedwines.com/auscomp.

Via EPR Network
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Alimentum Makes The Sunday Telegraph Top 50 Summer Restaurants List

Alimentum Restaurant in Cambridge, renowned for its affordable, ethical, award-winning food was placed runner up in the prestigious Observer Food Monthly Best Restaurants in Great Britain Awards recently, joining The Fat Duck at Bray in the Southern area selections. Moro in London took the overall prize – as voted by readers of the Guardian / Observer titles.

The online review says simply “Gorgeous menus using organic and locally sourced produce.”

And in August The Sunday Telegraphs Jasper Gerard voted Alimentum one of his top 50 summer restaurants in the UK after dining at the restaurant in July

“…This French classic is rarely executed with much panache in England, but this is as delicious as I’ve tasted… there is plenty of gastro promise here and I heartily recommend it.”
– Jasper Gerard, The Telegraph

Speaking about the influential recognition the restaurant has achieved of late, owner John Hudgell commented “This is just superb recognition of all that we are striving to achieve at the restaurant. To be placed as a runner up alongside Heston Blumenthal and his team has made everyone here feel a little bit special – and rightly so! And Jasper Gerard doesn’t pull any punches either so we’re obviously doing lots of things right.

August has been quite a month for us as we’ve also just received news that we’ve been shortlisted for another RSPCA Award – having picked up the Innovation Award in 2008 we have this year been nominated in the Independent Restaurant category and are looking forward to the awards night on October 7th.

For details on the RSPCA nomination click here: www.caterersearch.com.

Via EPR Network
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Jumeirah Restaurants – The Noodle House – goes Down Under

Jumeirah Restaurants, the dedicated branded restaurant division within the Jumeirah Group, has signed a license agreement in Australia with Emirates Leisure Retail (ELR), a subsidiary of the Emirates Group.

The agreement signed by Gerald Lawless, Executive Chairman of Jumeirah Group, and Gary Chapman, President Group Services and Dnata for Emirates Group, will see the expansion of The Noodle House brand in Australia, with the first outlet opening at Southbank in Melbourne, October 2009.

Already a popular choice for diners in Dubai, Abu Dhabi, Muscat, Riyadh, Kuwait and Doha, The Noodle House restaurant provides a unique combination of wholesome food and energetic ambience. Inspired by the food and nightlife of exciting South East Asian cities such as Hong Kong, Shanghai, Bangkok, and Jakarta, The Noodle House offers Asian delicacies in an informal yet stylish setting.

Phil Broad, Managing Director of Jumeirah Restaurants, said: “We are excited to be working with ELR on the opening of The Noodle House in Australia. ELR are already our partners in Abu Dhabi and Muscat and it is a pleasure to continue our great business relations by entering a new and exciting part of the world.”

Richard Hollands, Chief Executive Officer, Emirates Leisure Retail LLC, said: “We are pleased with our plans to launch The Noodle House this year at Melbourne’s premier entertainment precinct, Southbank. Our announcement today marks a new chapter with the Jumeirah Group that builds upon the successes of our partnerships in the UAE.”

The signing follows the recent openings of The Noodle House outlets in Kuwait, Riyadh and Doha.

About Jumeirah Restaurants
Jumeirah Restaurants is the dedicated branded restaurant division within the Jumeirah Group tasked to set up and license innovative and successful dining restaurant concepts to partners worldwide. The first restaurant brand to be developed under the division was The Noodle House, a vibrant casual dining restaurant where chefs prepare aromatic South East Asian dishes within minutes over an open flame and in full view of the guests.

Via EPR Network
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Who Says There’s No Such Thing As A Free Lunch (Or Dinner)?

Who says there’s no such thing as a free lunch (or dinner)? To celebrate the launch of their new website, Alimentum Restaurant Cambridge is giving customers the chance to win a meal for two, up to the value of £100, every month for a year at Alimentum! Furthermore, there are twelve runner up prizes of dinner for two, again worth £100 per meal.*

alimentumimage5.jpg (326×686)

To enter this fabulous competition, simply visit restaurantalimentum.co.uk and follow the instructions on the screen. Closing date for entries is September 30th 2009, and the lucky winner will be announced at the restaurant by owner John Hudgell in the first week of October.

Since opening in 2007, Alimentum has been quietly making a name for itself, winning three AA Rosettes, runner up at The Observer Food Monthly awards 2008, as well as a RSPCA Good Business award for their commitment to the ethical values of the restaurant. Head chef Mark Poynton recently joined the restaurant from nearby two-Michelin starred Midsummer House, where he spent seven years in the kitchen. Mark draws on his extensive Michelin Star restaurant experience to create dishes brimming with quality and originality at Alimentum. Starters from Mark’s new menu at Alimentum includeVelouté of pea with lardo and pea shoots and Assiette of duck with nettle puree and girolles.Main courses include Slow roast sirloin of beef Bordelaise, fricassee of snails and girolles and braised beef shin. And tempting dessertsinclude blackberry and granny smith mousse with granny smith sorbet.

Alimentum is also proud to host an acclaimed jazz club showcasing established and award winning rising stars every Tuesday evening, with the new season beginning in mid September.

One of the top French restaurants in Cambridge, Alimentum also has a cocktail bar, fantastic set menus and special offers.

*Terms and conditions apply

By taking part you are agreeing to receive news and promotions from Restaurant Alimentum. There is no purchase necessary but will only accept one entry per person. All winners will be notified and invited to join us at the restaurant for a glass of bubbly and prize-giving presentation. Your data will never be passed to a third party and you have the option to unsubscribe from e-marketing activity at any point in the future.

Via EPR Network
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Sick & Tired of Being Stressed-out? A 130-Year-Old Herbal Drink May Be Your Ticket to Relaxation and Better Health

Lately you must hear people everywhere talking about “STRESS.” Indeed Yes, Nowadays the United States and even globally economies are dwindling; people are facing job instability, unemployment, and devaluation of their real estate property and stock portfolios, all of which contribute to the increasing amount of stress on people. According to the American Psychological Association (APA) report, there are nearly 113,000,000 people in the U.S. who have severe stress.

The problem with stress is it negatively affects health and can lead to trouble sleeping, headaches, constipation, diarrhea, irritability, lack of energy, lack of concentration, anger, depression, stomach problems, skin problems, anxiety, weight gain or loss, heart problems, high blood pressure, and more.

To help combat stress and its negative impact on health, Dr. G.L. Chao, a Ph.D. in Chinese Herbal Medicine, along with several other prominent Doctors of Chinese Herbal Medicine, began researching Dr. Chao’s 130-year-old family herbal formulas,was developed and first used by Dr. Chao’s great-great grandfather Dr. Baoyin Chao back in 1878 to help people relax and relieve the negative health problems caused by stress in China.

After intensive research, Dr. Chao and his research team were delighted to discover that his family’s herbal drink could be used to reduce the symptoms of stress by regulating the immune system and the brain’s central nervous system. The family’s herbal formula helped improve blood capillary circulation, thus regulating high blood pressure and reducing the feelings of depression, stress, and worries.

In 2008, under the guidance of the American National Food Laboratory, a healthy herbal drink “Dr. Chao Stress Reliever” has finally been made available in the USA.

Dr. Chao Stress Reliever is manufactured in the state of Wisconsin, U.S.A. and has been certified by the National Food Laboratory of America to be sugar-free, calorie-free, caffeine-free, and it contains no preservatives and no artificial sweeteners. This drink is a 100% all-natural herbal beverage that contains the true flavor of a unique blend of wild grown herbs, it comes in a can with an easy-open lid, tastes naturally sweet and has the scent of fresh mountain herbs,soothes thirst, and does not have side effects.

The top three traits of Dr. Chao stress Reliever are:

1. It is the only beverage that serves as a high-level nutritional supplement made with an all natural herbal formula.
2. It is the only canned supplement beverage named with “Doctor”.
3. It is the only beverage that contains no sugar, no calories, no caffeine, no preservatives and no artificial sweeteners.

Dr. Chao Stress Reliever is an all-natural, advanced nutrition supplement. It doesn’t only help to relieve stress; but more importantly it relieves the symptoms caused by stress both naturally and efficiently, such as headache, insomnia, irritability, anxiety, depression, constipation and many more.

Dr. Chao Stress Reliever is named with “Doctor” and “Doctor” means good reputation and credibility, it wins the trust of consumers. Currently, there are only a few products for stress relief, beverages and pills are rarely seen in the general market today, and herbal beverages created by an actual doctor, like Dr.Chao’s, is even rarer.

U.S. Panda Foods & Beverages Company devotes itself to provide all natural, green, and outstanding series of Dr. Chao healthy beverages. Currently they have the following beverages available: Panda Sober Drink, Dr. Chao Stress Reliever, Dr. Chao Adult Drink, Dr. Chao Lady Drink, and Dr. Chao Sober Drink. All of these are Dr. Chao’s very own-patented products. The company believes that Dr. Chao Healthy Beverages will become a staple in the daily American way of life due to the numerous health benefits the beverages can bring. The principles of this company are to bring the ancient and efficient herbal formulas to the U.S., and to manufacture their beverages by using the best production facility in the USA, to ensure quality and health, and at the same time, share their products with people all over America and the world as well.

In order to expand their service, U.S. Panda Foods & Beverages company is looking for a business partner who has the financial capability and sales experience in the beverage industry to join their management team.

For more information on all-natural Dr. Chao’s Stress Reliever herbal beverage, and to purchase it, please call U.S. Panda Foods & Beverages Inc. at 1-877-2DR CHAO (1-877-237-2426).

Via EPR Network
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Lighterlife Clients Shed Weight In 2008

LighterLife, the weight-loss and weight-management programme for people who are one stone or more overweight, has announced that it has helped the UK shed almost 94,000 stone in just one year.

Up and down the country, LighterLife clients have lost an amazing 93,719 stone – that is the equivalent weight to 30 of the 32 pods on the London Eye and one and a half Angel of the North bronze statues.

In just 12 months LighterLife has shown clients how to lose weight and change their lives beyond recognition and many have gone from struggling to walk or run to taking part in cycle rides, running marathons, climbing Mount Kilimanjaro, taking up dance classes, holidaying abroad for the first time, changing careers or simply just playing with their children.

Sara Jamison, Sales and Marketing Director, LighterLife commented: “Every day we receive so many inspirational stories from clients who have a new lease of life after losing weight on the LighterLife Programme. All of our clients have their own unique weight-loss journey whether they have one stone or 15 stone to lose. Not only do our clients benefit physically from their weight loss but also emotionally and the counselling techniques we offer them show them the reason behind their overeating and teach them how they keep the weight off in the future.”

She continued, “With the introduction of the new LighterLife Lite Programme which is available to those people who are one stone or more overweight, we will be able to reach people before they tip into the obesity danger zone and help even more people across the country lose weight fast and manage their healthy weight in the future.”

About LighterLife:
LighterLife is a weight loss and weight management programme for people who are one stone or more overweight and with a body mass index of 25 or above. Over 100,000 people have successfully lost weight with LighterLife since 1996.

The unique LighterLife approach offers programmes specific to the obese and the overweight in the form of nutritionally complete soups, shakes and bars combined with specialised counselling using cognitive behavioural therapy (CBT) and transactional analysis (TA) techniques. Clients benefit not only from rapid, safe weight loss but they also learn the behavioural changes needed to sustain it. Founded in 1996, the LighterLife Programme was developed by three of its directors – Jackie Cox, Bar Hewlett and Rebecca Hunter.

Via EPR Network
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Welcome to EPR Food & Beverage News

EPR Food & Beverage News is a new blog, part of EPR Network, that is going to be focused on and will be covering the food & beverage news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

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