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Study: Increasing preference for convenience and premium #food products among European consumers results in the increasing use of emulsifiers

DUBLIN 2, Ireland, 11-Oct-2018 — /EPR FOOD & BEVERAGE NEWS/ — The unwavering consumer focus on personal variables such as effects of aging, being conscious about self-image and physical attractiveness has been capitalized by personal care product manufacturers, and as an outcome, new personal care and cosmetic products are introduced to the market on every day basis. Furthermore, personal care and cosmetic product manufacturers have also shifted towards ingredients that impart multi-functional properties to products. Among various types of such ingredients, including but not limited to, modifiers, emollients, and stabilizers, emulsifiers and co-emulsifiers are witnessing a surge in demand, especially from the cosmetics and personal care in Europe. According to a Fact.MR study, Europe accounts for nearly 40% revenue share of the global emulsifier and co-emulsifier market.

Food emulsifiers and co-emulsifiers are classified into broader categories i.e. synthetic and natural emulsifiers or bio-based emulsifiers. According to the Fact.MR study, of the total 464 KT demand for emulsifier and co-emulsifier in Europe in 2017, the difference between bio-based emulsifier and synthetic emulsifier was insignificant. Synthetic emulsifiers and co-emulsifiers lead the pack currently, however, demand for bio-based variants is encouraging, signifying shifting consumer preferences.

Bio-based emulsifiers have the advantages of being economic to the scale of production, are non-toxic, and easy to handle. According to Fact.MR’s study, demand for bio-based emulsifiers is likely to witness a surge on account of these attributes. However, the study opines that challenges, especially large volume needed to be effective as emulsifier, along with the need for preservative while using these natural emulsifiers can stymie uptake.

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Although the Fact.MR study remains bullish on the long-term prospects of emulsifier and co-emulsifier market, adoption of feasible alternatives by the food processing and personal care industry can impede growth. The effectiveness of new baking enzymes, such as lipases & transglutaminase, can offset the demand for emulsifiers and co-emulsifiers. This enzyme helps in cross-linking the gluten proteins as well as improves the stability and consistency of the dough. Enzymes are proving to be a better alternative to emulsifiers owing to their cost-effectiveness. These enzymes are of utmost importance with regards to mixing, handling and fermentation stages of dough.

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The myriad properties of emulsifiers — stabilized emulsions, homogeneity in creams and solutions, and stabilization in the anti-aging as well as hydrating creams — make these a perfect fit as an ingredient. Additionally, the market actors at different nodes in the value chain understand the relevance of keeping product development in sync with the end user demand, be it the base ingredient or additives for formulation. For instance, as skin care formulations are becoming stronger, formulators are focusing on manufacturing multi-functional and effective emulsifiers that enable development of sophisticated personal care products.

Europe’s Food Sector Energizing Emulsifier Demand

Emulsifiers also find application as a food additive, wherein these are used for maintaining product quality by retaining the fat content. Increasing incidences of food borne diseases has pushed food processors to use emulsifiers and co-emulsifiers of different source, grade, and quality.

Increasing preference for convenience and premium food products among European consumers is resulting in the increasing use of emulsifiers. Demand for emulsifiers has also received a fillip on account of the broader health and wellness trend, as emulsifier use can help manufacturers reduce fat content while improving texture and taste.

Along with fat retention, emulsifiers also help maintain overall quality of the food, which has boosted their uptake in the food processing industry.

Food brands across Europe are increasing the use of emulsifiers and co-emulsifiers in their products, to prolong shelf life, reducing enzyme attack kinetics as well as prevent food decomposition. FDA and several other organizations have enacted a set of safety norms in order to regulate the use of food preservatives. Industry leaders in food processing and ingredient supply are investing in research and development for formulations that are healthy, and do not carry risk of side-effects – Cargill’s new innovation of de-oiled canola lecithin in its product range of emulsifiers stands as an apt example.

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SOURCE: EuropaWire

NON-DAIRY TOPPINGS MARKET: THE NUMBER OF EUROPEANS PREFERRING NON-DAIRY DAIRY PRODUCTS HAS INCREASED SIGNIFICANTLY OVER THE YEARS

DUBLIN 2, Ireland, 10-Oct-2018 — /EPR FOOD & BEVERAGE NEWS/ — The Europe non-dairy toppings market revenues continue to head north, as the growing vegan population ramps up demand for non-dairy ingredients. Shelves and aisles across European retail stores and hypermarkets have been observed with heightened penetration of dairy-free ice-creams. Higher visibility of non-dairy products on retail shelves substantiate the heightened demand for ingredients used to process such products, and non-dairy toppings are no different. Over the years, the number of Europeans preferring non-dairy dairy products has increased significantly, and by second quarter of 2018, over one percent of European population was identified to be vegan, says a report published by Fact.MR on non-dairy toppings market.

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A Potion out of Niche – Translating Vegan Folks to Value

The number of vegan population in the UK alone has increased by 350% within a decade. Among the people who have embraced veganism in the U.K., nearly 63% are women. Observing this shift, leading UK retailers such as Sainsbury’s and Tesco have introduced new range of vegan products. While the demand for vegan products and ingredients has amplified in Western Europe, frozen desserts and ice-creams are witnessing a surge in demand.

According to Fact.MR’s study, the popularity of non-dairy products is relatively higher in Germany, with over 60% of the Germans showing interest in non-dairy ice creams and frozen desserts wherein non-dairy topping is used for processing. Non-dairy ice cream ingredients which accounted for a mere 1% of the total ice cream ingredients demand in 2012, have grown up to sizeable 8% share in a span of five years in Western European countries.

The non-dairy toppings market has also been aided by celebrity endorsements and word-of-mouth by influencers on social media. This population base has translated into a sizable market for non-dairy topping producers, which have realigned their strategies to leverage the unfolded white space in European food & beverages market.

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Lactose-averse Individuals Supplementing Non-dairy Toppings Demand

People who opt for non-dairy topping based products had to compromise with their choice of food, and lactose intolerant population group forms the leading chunk of this population group. Lactose intolerant individuals are allergic to food that contains dairy products, and are on targeted dietary plan such as Whole30 and the Paleo diet. With about 65% of European population reckoned to be lactose intolerant, and North European countries leading the list, the widespread preference and adoption for non-dairy topping is evident.

Furthermore, companies engaged in production of dairy based products also received consumer feedback of introducing key brands in non-dairy variants, and a few handful of market actors considered. European food & beverages market witnessed over 35 such product launch in last six quarter with non-dairy claims and almost 15 of those using non-dairy toppings.

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SOURCE: EuropaWire