Tens of thousands of trade and public visitors are expected at Kuala Lumpur’s popular Malaysian Sweets Expo, with hotel rooms filling up fast.
The Malaysian Sweets Expo is slated from 6 to 8 August at Kuala Lumpur’s Matrade Convention and Exhibition Centre, providing confectioners with a unique opportunity to showcase their products to tens of thousands of visitors. The rapidly growing domestic market and confectionery sector international contacts are expected to be successfully accessed by exhibitors.
On show will be everything from processing equipment, packaging, refrigeration, ingredients and raw materials, marketing tools and manufacturing control technology as well as the sweets themselves. The aim of the event is to generate leads, create product awareness, build business relationships, network and make immediate sales.
Visitor profiles include buyers and production managers from the international confectionery industry, packaging designers, product developers, local retailers, wholesalers and international food retailing executives as well as the general public. The result for exhibitors will be a boost to their businesses during the coming years.
According to DirectRooms.com, major trade shows in cities popular as visitor and business destinations often result in shortages of suitable nearby hotel accommodation. They advise those who need to book rooms in cheap Kuala Lumpur hotels during expo week to do so well in advance.