Category Archives: Ice Cream

Golden Spoon Unveils New Website to Revitalize Brand

Golden Spoon, the popular Southern California frozen yogurt company, unveiled their hip new website highlighting the chain’s Southern California roots, it’s famous creamy taste, and even the frozen yogurt’s health benefits. “ We’ve only just begun to renew our brand and bring it back to life; the website is a reflection of what is to come,” said Golden Spoon’s CEO Roger Clawson.

Golden Spoon is Southern California’s original frozen yogurt. The look of the new website is simple and fresh, just like their ingredients, with classic Southern California beach images highlighting Golden Spoon’s heritage. It started in 1981 as a remodel of a health food store in Tustin, California, and has grown into a worldwide brand with an extremely loyal following. You can read all about the journey in the “About Us” section on the site.

The website spotlights the healthy attributes of Golden Spoon’s product made with real fruit and real milk , including full nutritional information for both low-fat and non-fat flavors. Another handy feature allows you to compare the nutritional value of Golden Spoon frozen yogurt to other foods such as ice cream, granola bars and smoothies.

The website is also a great place to find out about new flavors and new additions, like thenew eco-friendly yogurt cups, which biodegrade in only 21 days. Along with the new design and eco-friendly cups, Golden Spoon is also introducing a revolutionary new pricing method, one without scales. Most competing frozen yogurt stores provide one over-sized cup for customers to fill with yogurt and toppings, and the cup is priced based on the total weight. You never know what your dessert will cost you until it is too late, and it’s very easy to go over-budget.

Golden Spoon is changing all that with an innovative, industry-first pricing structure they have trademarked as “Weightless Pricing.” Customers pay a single, fixed price for one of three cup sizes, then fill it with as much yogurt and as many toppings as they wish. Three stores, including Irvine, La Costa and Carlsbad, will launch the new store concept on May 12, 2012 with free yogurt all day.

And, if all the flavors and toppings are not enough variety, customers can also choose their service level. Tell a Golden Spoon “concierge” employee what you have in mind, and then relax as they swirl your yogurt and bring it to your table. Or, you can opt for a “hands-on” experience and create your own masterpiece.

“My father, Jeff Barnes, is the founder of Golden Spoon.  Since I can remember, the stores have always looked the same,” said Reed Barnes, Golden Spoon’s Director of Training.  “As an

owner of two stores, including the original Golden Spoon location in Lake Forest, I love the new direction, the new look and the new store concept.  It couldn’t be a better time to be a part of Golden Spoon Franchising.”

Via EPR Network
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Golden Spoon Expands To Qatar

Golden Spoon Franchising, the franchising arm of the largest frozen yogurt brand in Southern California, announced the signing of an agreement with the M.H. Al Mana Group of Companies to develop the Golden Spoon franchise throughout Qatar. The agreement is for the opening of eight or more stores over the next five years. Three stores are currently open in the Doha market area with five more to follow. The fourth location is expected to be open by April 30th with two more slated for the end of June 2012. The final two will open by the end of August 2012 for a total of eight stores.

“Signing the agreement to enter the Qatar market demonstrates our commitment to make Golden Spoon a leading global brand,” said Golden Spoon Franchising CEO Roger Clawson. “Our successful launch into Japan and the Philippines helped validate Golden Spoon’s international expansion into the Middle East Region and built our brand’s exposure worldwide. We look forward to replicating that success in Qatar with the M.H. AL Mana Group and throughout the GCC with other professional, multi-unit franchise developer groups.” Clawson said he plans to continue the health-conscious frozen yogurt brand’s worldwide expansion by signing master franchise agreements in the UAE, the Kingdom of Saudi Arabia and Kuwait within the next 12 months. Golden Spoon also has its sights on key markets in Asia such as China, India and Vietnam.

“Golden Spoon is the only worldwide brand selling authentic frozen yogurt. Unlike most of our worldwide competitors, we insist that all of our products are produced and shipped from our dairy. The rest of the industry falls short by generally serving a reconstituted powdered mix that attempts to taste like their original U.S. product. The difference in taste, quality and overall value has set us apart for almost 30 years. One taste and you will know why we have led the industry since 1983,” said Clawson.

“Signing with the M.H. Almana Group of Companies is a great win for Golden Spoon,” Clawson said. A proven multi-unit developer and operator, the M.H. Almana Group of Companies has already developed a famous U.S. restaurant brand in Qatar. The M.H. Almana Group of Companies has many years of successful experience in retail operations. “We explored many franchising opportunities to add to the M.H. Almana Group of Companies family, and Golden Spoon matched well with our focus on bringing in brands that will be of value to the people in Qatar,” Abdulaziz Al Mana stated. “We feel Golden Spoon’s focus on local communities and its commitment to providing premium products at a great price creates an opportunity that is too good to pass up.” Golden Spoon’s community-centric focus adapts their model and flavors to fit varying cultures across the globe, all while maintaining a consistent and credible quality product.

When asked if any flavors would be developed to cater to the local taste palette, Clawson said apricot and additional regionally popular flavors would soon be added to the current menu. “However, we anticipate that our traditional Western flavors will also be popular.”

Via EPR Network
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Popular Malaysian Sweets in Focus at Kuala Lumpur August Expo

Tens of thousands of trade and public visitors are expected at Kuala Lumpur’s popular Malaysian Sweets Expo, with hotel rooms filling up fast.

The Malaysian Sweets Expo is slated from 6 to 8 August at Kuala Lumpur’s Matrade Convention and Exhibition Centre, providing confectioners with a unique opportunity to showcase their products to tens of thousands of visitors. The rapidly growing domestic market and confectionery sector international contacts are expected to be successfully accessed by exhibitors.

On show will be everything from processing equipment, packaging, refrigeration, ingredients and raw materials, marketing tools and manufacturing control technology as well as the sweets themselves. The aim of the event is to generate leads, create product awareness, build business relationships, network and make immediate sales.

Visitor profiles include buyers and production managers from the international confectionery industry, packaging designers, product developers, local retailers, wholesalers and international food retailing executives as well as the general public. The result for exhibitors will be a boost to their businesses during the coming years.

According to DirectRooms.com, major trade shows in cities popular as visitor and business destinations often result in shortages of suitable nearby hotel accommodation. They advise those who need to book rooms in cheap Kuala Lumpur hotels during expo week to do so well in advance.

Via EPR Network
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