Category Archives: Food Processing

Europe Halloumi Cheese Market: Brands are Positioning Halloumi Cheese as a Healthy Alternative to Conventional Cheese

DUBLIN 2, Ireland, 16-Oct-2018 — /EPR FOOD & BEVERAGE NEWS/ — Glancing through the dairy segment of retail aisles in Europe offers a clear comparison of preference for halloumi cheese than other cheese varieties. According to a Fact.MR study on halloumi cheese market76% of modern trade outlets and 92% of online grocery retailers had halloumi cheese in their offerings.

Not only has the consumer base expanded, but per capita consumption of Halloumi cheese has also witnessed an increase

Ease of availability is a key factor that has led to an increase in halloumi cheese sales worldwide, particularly in Europe. The Fact.MR study includes an analysis on the sentiments of retailers who did not have halloumi cheese in their product offerings – nearly 48% of the Eastern European retailers mentioned ‘increased customer enquiry’ about the availability of halloumi cheese over the past two years.

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Furthermore, not only has the consumer base increased, but the per capita consumption has also surged in Europe. Apart from Cyprus, which is a clear outlier in terms of per capita consumption of halloumi cheese, average consumption in Europe stands slightly less than a pound per year.

Halloumi Cheese Demand Growing on the Backdrop of Specialty Cheese Preference

Along with increased consumer base and per capita consumption of halloumi cheese in Europe, there’s an another dimension that plays a critical role. “It’s the variety of specialty and halloumi cheese which consumers are inclined towards. “Organic” has become another buzzword these days, which is mostly due to increased health consciousness and lifestyle changes among consumers, says Mr. Shambhu Nath Jha, Senior Consultant at Fact.MR. “The selection process of grocery products has widely changed among several consumer clusters, as they are moving away from lucrative offers toward products with added health benefits. Labels and certifications on cheese products were not as important to consumers earlier as they have become now,” adds Mr. Jha.

Digital Visibility Acting as a Catalyst for Halloumi Cheese Sales in Europe

One of the key reasons for increasing demand for halloumi cheese is its increasing presence on e-commerce shelves. This has had a significant impact on awareness about the product.

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“Specialty online channels are gaining popularity across Europe, owing to significant consumer demand for specialty products from Tier II and suburban areas. Online grocery retailers have broadened the access of their offerings to reach a wider demographic. The ease of access provided by online channels has led to the multi-dimensional growth, which has augured well for the prospects of halloumi cheese producers,” opines Mr. Jha.

Halloumi cheese has been growing at double-digit growth rate through online retail, and it is further expected to increase in the years to come. Developing countries, especially India and China, have gained significant traction in the online grocery sales and due to this, several cheese manufacturers and traders have partnered with specialty online stores.

Brands are Positioning Halloumi Cheese as a Healthy Alternative to Conventional Cheese

“The reason halloumi cheese sells like hot cakes across Europe is because it’s so moreish. However, a question even avid consumers ask is, “It tastes so good, but can it, in some way, be healthy? And, the answers are encouraging. Halloumi cheese is an excellent source of calcium and protein, and moderate intake can be advantageous,” says Mr. Jha.

Halloumi cheese producers are leveraging these attributes of the product in marketing, and positioning it as a healthy alternative to conventional cheese. However, it’s worthwhile to note that halloumi cheese is high in saturated fats and salts, and too much of halloumi cheese consumption can aggravate certain health conditions. There are cheese variants that are healthier than halloumi – feta, mozzarella, and cottage cheese. However, halloumi is considered as a healthier option than goat cheese and cheddar cheese

Burgeoning Demand Exerting Pressure on Production Capacities

Halloumi cheese is native to Cyprus, however, the surge in its demand globally has encouraged the local dairy producers in other European and non-European countries to produce it domestically. As a result, foray of new players has been witnessed in the halloumi cheese market. The burgeoning demand for halloumi cheese in Europe, especially in the UK, has catalyzed efforts to implement a genomic scheme to boost production in Cyprus. “The way forward for greater halloumi production is industry-institution collaboration,” concludes Mr. Jha.

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SOURCE: EuropaWire

Study: Increasing preference for convenience and premium #food products among European consumers results in the increasing use of emulsifiers

DUBLIN 2, Ireland, 11-Oct-2018 — /EPR FOOD & BEVERAGE NEWS/ — The unwavering consumer focus on personal variables such as effects of aging, being conscious about self-image and physical attractiveness has been capitalized by personal care product manufacturers, and as an outcome, new personal care and cosmetic products are introduced to the market on every day basis. Furthermore, personal care and cosmetic product manufacturers have also shifted towards ingredients that impart multi-functional properties to products. Among various types of such ingredients, including but not limited to, modifiers, emollients, and stabilizers, emulsifiers and co-emulsifiers are witnessing a surge in demand, especially from the cosmetics and personal care in Europe. According to a Fact.MR study, Europe accounts for nearly 40% revenue share of the global emulsifier and co-emulsifier market.

Food emulsifiers and co-emulsifiers are classified into broader categories i.e. synthetic and natural emulsifiers or bio-based emulsifiers. According to the Fact.MR study, of the total 464 KT demand for emulsifier and co-emulsifier in Europe in 2017, the difference between bio-based emulsifier and synthetic emulsifier was insignificant. Synthetic emulsifiers and co-emulsifiers lead the pack currently, however, demand for bio-based variants is encouraging, signifying shifting consumer preferences.

Bio-based emulsifiers have the advantages of being economic to the scale of production, are non-toxic, and easy to handle. According to Fact.MR’s study, demand for bio-based emulsifiers is likely to witness a surge on account of these attributes. However, the study opines that challenges, especially large volume needed to be effective as emulsifier, along with the need for preservative while using these natural emulsifiers can stymie uptake.

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Although the Fact.MR study remains bullish on the long-term prospects of emulsifier and co-emulsifier market, adoption of feasible alternatives by the food processing and personal care industry can impede growth. The effectiveness of new baking enzymes, such as lipases & transglutaminase, can offset the demand for emulsifiers and co-emulsifiers. This enzyme helps in cross-linking the gluten proteins as well as improves the stability and consistency of the dough. Enzymes are proving to be a better alternative to emulsifiers owing to their cost-effectiveness. These enzymes are of utmost importance with regards to mixing, handling and fermentation stages of dough.

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The myriad properties of emulsifiers — stabilized emulsions, homogeneity in creams and solutions, and stabilization in the anti-aging as well as hydrating creams — make these a perfect fit as an ingredient. Additionally, the market actors at different nodes in the value chain understand the relevance of keeping product development in sync with the end user demand, be it the base ingredient or additives for formulation. For instance, as skin care formulations are becoming stronger, formulators are focusing on manufacturing multi-functional and effective emulsifiers that enable development of sophisticated personal care products.

Europe’s Food Sector Energizing Emulsifier Demand

Emulsifiers also find application as a food additive, wherein these are used for maintaining product quality by retaining the fat content. Increasing incidences of food borne diseases has pushed food processors to use emulsifiers and co-emulsifiers of different source, grade, and quality.

Increasing preference for convenience and premium food products among European consumers is resulting in the increasing use of emulsifiers. Demand for emulsifiers has also received a fillip on account of the broader health and wellness trend, as emulsifier use can help manufacturers reduce fat content while improving texture and taste.

Along with fat retention, emulsifiers also help maintain overall quality of the food, which has boosted their uptake in the food processing industry.

Food brands across Europe are increasing the use of emulsifiers and co-emulsifiers in their products, to prolong shelf life, reducing enzyme attack kinetics as well as prevent food decomposition. FDA and several other organizations have enacted a set of safety norms in order to regulate the use of food preservatives. Industry leaders in food processing and ingredient supply are investing in research and development for formulations that are healthy, and do not carry risk of side-effects – Cargill’s new innovation of de-oiled canola lecithin in its product range of emulsifiers stands as an apt example.

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SOURCE: EuropaWire

Popular Malaysian Sweets in Focus at Kuala Lumpur August Expo

Tens of thousands of trade and public visitors are expected at Kuala Lumpur’s popular Malaysian Sweets Expo, with hotel rooms filling up fast.

The Malaysian Sweets Expo is slated from 6 to 8 August at Kuala Lumpur’s Matrade Convention and Exhibition Centre, providing confectioners with a unique opportunity to showcase their products to tens of thousands of visitors. The rapidly growing domestic market and confectionery sector international contacts are expected to be successfully accessed by exhibitors.

On show will be everything from processing equipment, packaging, refrigeration, ingredients and raw materials, marketing tools and manufacturing control technology as well as the sweets themselves. The aim of the event is to generate leads, create product awareness, build business relationships, network and make immediate sales.

Visitor profiles include buyers and production managers from the international confectionery industry, packaging designers, product developers, local retailers, wholesalers and international food retailing executives as well as the general public. The result for exhibitors will be a boost to their businesses during the coming years.

According to DirectRooms.com, major trade shows in cities popular as visitor and business destinations often result in shortages of suitable nearby hotel accommodation. They advise those who need to book rooms in cheap Kuala Lumpur hotels during expo week to do so well in advance.

Via EPR Network
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Guangzhou Food Festival 2010 Tempts Tourists

DirectRooms.com has recently confirmed the dates for the Guangzhou International Food Festival 2010. The popular annual month-long event will be held from September 1st to the 30th.

Guangzhou is the perfect location for an international food festival, as the region boasts one of China’s four major cuisine types. The Guangzhou festival is entering its 23rd year, having first begun in 1987.

This year, the Guangzhou Tourist Administration promises fantastic dishes, refreshments, and traditional delicacies provided by local restaurants and hotels. There are also food recommendations, cooking demonstrations, performances, and much more for visitors to see and experience.

The festival combines fine cuisine with live entertainment, commerce, and tourism, and draws domestic and international tourists and professionals. Over its impressive history, the Guangzhou International Food Festival has become one of China’s most prominent international folk celebrations.

The main festival venue is the Mingsheng Plaza; additional locations throughout the region also host various festival activities and events. Visitors will find dozens of vendor booths and hundreds of corporate exhibitors offering product samples, information, and delicious food items.

As the longest running food festival in China, the Guangzhou celebration has grown into one of the most popular gourmet festivals in all of Asia, drawing thousands of visitors each year.

Lek Boonlert, head of marketing for DirectRooms.com, suggests booking Guangzhou hotels well in advance to ensure availability and the best rates.

Via EPR Network
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