Category Archives: Cereals

Kellogg’s Announces ‘Win A Year Of Family Fun’ Promotion

Kellogg’s has partnered with the Merlin Entertainments Group to offer consumers a huge family promotion this summer.

The ‘Win a Year of Family Fun’ promotion, coordinated by Iris Manchester, offers consumers the chance to win one of 500 Merlin Annual Passes to some of the UK’s most popular family attractions.

But consumers don’t need to be one of the lucky 500 to enjoy unrivalled added value. Every single one of the 30 million participating packs will feature a cut-out voucher allowing consumers to gain two-for-one access to over 35 of the best-loved attractions in the UK and Republic of Ireland.

The two-for-one vouchers on each pack means that consumers can enjoy up to £41 in free tickets each time they purchase a participating Kellogg’s cereal.

“As the category leaders, it’s really important that we lead the way in terms of bringing fantastic added value to shoppers,” said Sam Blunt, digital and consumer promotions controller at Kellogg’s.

“The Win a Year of Family Fun promotion definitely delivers on value. We know that most UK families look for days out during the summer so two-for-one tickets will be a huge help financially and the Merlin Annual Passes will mean 500 families can enjoy unlimited days out completely free.”

The promotion will run on all of Kellogg’s most popular family cereals including Rice Krispies, Coco Pops and Corn Flakes.

Participating Merlin attractions include the Alton Towers Theme Park, Chessington World of Advertures Resort and Thorpe Park. There are 25 participating Merlin attractions in total across the UK and ROI and Rachel Kelly, global partnerships manager for Merlin believes the added value on offer will appeal to consumers.

Via EPR Network
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Kellogg’s Gives Workers A Royal Pardon Over Wedding Public Holiday

Kellogg’s has announced that employees at the Manchester-based food giant who don’t want to watch the Wills and Kate nuptials told they can take the extra holiday whenever they like.

Kellogg’s has taken the unusual step to give its workers an extra day’s holiday to celebrate the royal wedding but allowing them to take it on a day of their choice.

The royal wedding on April 29 was declared a public holiday by David Cameron but the cereal maker has decided to allow employees at its UK head office flexibility over when they take the break.

Kellogg’s said it hoped the move would help workers achieve a better work life balance.

Tanya Thornber, European HR director at Kellogg’s explained: “We wanted to offer our employees real flexibility over the extra public holiday to celebrate the royal wedding. For some workers it may not be convenient to take the day off on April 29 or they may not want to watch the nuptials between William and Kate.

“As a global company we have a diverse and multinational workforce at the UK head office so we respect the fact that not everyone wants to celebrate the royal wedding. This sort of flexibility really boosts morale as it gives employees the choice to either take the day off and enjoy the wedding or come to work as usual and take it another day during the year when it may be more appropriate for them to spend the extra time with family or friends.”

Kellogg’s offers its workers a range of flexible working benefits including its summer hours initiative or Kellogg’s Fridays where staff can take Friday afternoons off from May to September*.

Via EPR Network
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Special K and Ted Baker Team Up

Special K, the women’s cereal brand, has teamed up with British designer label Ted Baker to create the ultimate Little Red Dress.

The dresses can be bought from Ted Baker stores or Special K is giving women the chance to win one of these bespoke Special K red dresses every day for three months as part of an on pack promotion.

As part of the collaboration, Special K is also giving away a collection of sophisticated Ted Baker handbags every day through its range of snacks.

Special K, which is the largest cereal brand in the UK with sales of over £120m, is famous for its iconic advertising featuring the “Special K girl” dressed in red.

The Ted Baker “Betsi” dress will also feature in a new £1m media campaign including TV advertising to promote the ‘win a designer dress’ and ‘win a designer handbag’ promotions for Special K.

Laura Nevison from Special K said: “Special K consumers are always asking how they can get their hands on a Special K dress and this partnership with Ted Baker has given us the opportunity to offer women the chance to do so with this fabulous designer dress promotion.”

Craig Smith, Brand Communication Director at Ted Baker, said: “Special K invited us to create a little red dress that would be perfect for a sophisticated night out or adding a bit of glamour around the office. In response, Ted came up with the ultra stylish ‘Betsi’. The tie-up is an excellent fit giving us a great opportunity to showcase our womenswear and further develop our relationships with Special K’s female audience.”

Special K and Special K snacks have one dress and one handbag to be won every day for three months starting from 4 April 2011. Visit specialkfoods.co.uk or see packs of Special K for more details on how to be in with a chance of getting this fabulous LRD in your wardrobe.

The “Betsi” dress will also be on sale in Ted Baker stores and online at tedbaker.com.

Via EPR Network
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Kellogg’s Reveal What Women Want – Chocolate

Kellogg’s reveal through new research that women think about it all the time, enjoy it most after a bad day and would choose it over any other pleasure in life – chocolate that is.

Kellogg's Reveal What Women Want - Chocolate

The research* by Kellogg’s has revealed that over 20% of women in the UK say they would kiss goodbye to their sex lives before their chocolate fix and over a quarter would give up their chardonnay and Chanel.

In fact according to the report it seems women have a one track mind for chocolate as 30% confessed they thought about their treat most during the day, compared to just 18% who said they think about sex**.

A bad day at work is the main reason women turn to chocolate for comfort with over half of all women admitting this is when they indulge the most, while a third do so after an argument with their partner.

Ladies in Yorkshire are the most likely to be driven to the chocolate cupboard by their hormones with 40% saying they turn to chocolate to relieve PMT.

The research shows chocolate is a woman’s ultimate guilty pleasure with 2.3m admitting they eat it more than 3 times a day however, 70% of women said they felt guilty for doing so, with health, weight and dirty looks from their partner the top reasons for guilt.

Women also use chocolate as a reward with 41% saying they treat themselves after eating healthily including healthy snacks all day and 20% after exercising. This could start with a healthy breakfast at the beginning of the day and feeling the chocolate has been earned by the end.

Via EPR Network
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Kellogg’s Report Finds Monroe Not Moss Is The Ideal Figure

According to a new report from the Kellogg company, a massive 60% of British women say they are actually ‘fruit-shaped’ apple and pears but over two thirds of the nation are desperate for the classic Marilyn Monroe-esque hourglass figure.

kelloggs

In a landmark study to celebrate the 50th anniversary of Kellogg’s Special K*, it was found that the ultimate slimming goal for women is no longer being the ‘Perfect 10’ but to get a curvy hourglass shape.

Regardless of whether they were 25 or 55 the hourglass figure personified by the shapely Nigella Lawson resolutely remains the body shape the majority of women aspire to. In fact, just 7% yearned for the boyish and shapeless body made famous by the likes of Twiggy in the sixties and Kate Moss in the nineties and the noughties.

With over 35% of the nation’s women confessing they are apple-shaped – a shape characterized by an undefined waist – and just 13% possessing an enviable hourglass figure – it seems shape not size is what matters most to women these days.

The research by Special K revealed women are taking their inspiration from curvy celebrities in the media too. While the sensuous hourglass curves of Nigella topped Special K’s inspiration index, Dame Helen Mirren was voted the second biggest ‘body booster’ – becoming an inspiration to millions after being photographed in her bikini last year, and Dame Judi Dench came in third.

Key body shape boosters include seeing shapely women on TV rather than size zero models, curvy celebrities with hunky boyfriends (such as Charlotte Church and Gavin Henson), and older actresses such as Helen Mirren ‘baring all’ for nude scenes.

Laura Bryant from Special K said: “The report shows that women’s attitudes to slimming over the last 50 years have changed along with their figures. It seems British women have lost their waists but now they are demanding them back. They are more concerned about getting a curvy hourglass shape like their grandmothers instead of being the perfect size 10 which shows a marked shift in attitude from the 80’s and 90’s when success and failure when slimming was benchmarked against fitting into certain sized clothes.”

To help people achieve their ideal shape for the summer and beyond, Kellogg’s Special K has created ShapeMate, an online tool which allows users to create their own free personal plan and delivers expert advice tailored to meet individual needs. The Kellogg’s site also features a BMI calculator to help people understand if their body mass index, a measure of a person’s height versus their weight, is in the ideal range or not.

* Survey by Tickbox across 2,000 women across the UK.

About the Kellogg company:
Since William Keith Kellogg filed the papers that officially incorporated the Battle Creek Toasted Corn Flakes Company on 19th Feb 1906, the Kellogg’s company has been driven by the philosophy that an improved balanced diet leads to improved health. The Kellogg company is now the most successful cereal manufacturer in the world.

Via EPR Network
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