Special K, the women’s cereal brand, has teamed up with British designer label Ted Baker to create the ultimate Little Red Dress.
The dresses can be bought from Ted Baker stores or Special K is giving women the chance to win one of these bespoke Special K red dresses every day for three months as part of an on pack promotion.
As part of the collaboration, Special K is also giving away a collection of sophisticated Ted Baker handbags every day through its range of snacks.
Special K, which is the largest cereal brand in the UK with sales of over £120m, is famous for its iconic advertising featuring the “Special K girl” dressed in red.
The Ted Baker “Betsi” dress will also feature in a new £1m media campaign including TV advertising to promote the ‘win a designer dress’ and ‘win a designer handbag’ promotions for Special K.
Laura Nevison from Special K said: “Special K consumers are always asking how they can get their hands on a Special K dress and this partnership with Ted Baker has given us the opportunity to offer women the chance to do so with this fabulous designer dress promotion.”
Craig Smith, Brand Communication Director at Ted Baker, said: “Special K invited us to create a little red dress that would be perfect for a sophisticated night out or adding a bit of glamour around the office. In response, Ted came up with the ultra stylish ‘Betsi’. The tie-up is an excellent fit giving us a great opportunity to showcase our womenswear and further develop our relationships with Special K’s female audience.”
Special K and Special K snacks have one dress and one handbag to be won every day for three months starting from 4 April 2011. Visit specialkfoods.co.uk or see packs of Special K for more details on how to be in with a chance of getting this fabulous LRD in your wardrobe.
The “Betsi” dress will also be on sale in Ted Baker stores and online at tedbaker.com.