Tag Archives: cutlery sets

Studio William Launches Innovative Leaf Cutlery Design

 It’s perhaps not your first thought for innovation however Studio William, a leading British cutlery design Company, has sought to revolutionise and stylise the way the British general public eat dessert, with the launch of a brand new cutlery design: the leaf.

The leaf design was inspired by the ancient Asian custom of utilising leaves as eating utensils, and it’s eye-catching design is bound to prove an ice breaker among the more design conscious looking to make an impression over a Christmas meal, or professional or social gathering.

Design to be a truly versatile piece of cutlery, with the new leaf design diners can prong, spoon or slice all types of dessert, and truly enjoy a more luxurious dining experience. Whether it’s utilised for you average Christmas pudding or your favourite ice cream dessert, the leaf is bound to prove to be a real conversation starter at a dinner party.

The leaf gift package is boxed in a set of four, and is manufactured with the same degree of intricacy and professionalism as all of the cutlery designs sold by Studio William, the UK’s leading manufacturer of designer cutlery.

Studio William CEO, William Welch, had this to say about the launch of the new design: “Studio William Chief Executive, William Welch, said: “With Leaf we are moving away from the traditional knife, fork and spoon to a much simpler, yet sophisticated way of indulging in desserts. It can’t help but become a conversation point and it gives diners the chance to have some fun with their pudding – a perfect way to round off a Christmas meal.”

The leaf design was the winning cutlery set design in the Studio William Cutlery Design Competition, and the Company has work closely with the winning designer, Anabela Chan, to further refine the design and ready it for production.

If attention to detail and the ultimate in luxurious dining is your quest, then the new range of leaf cutlery sets from Studio William will be at the top of your Christmas shopping list.

Via EPR Network
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Studio William To Be Featured in The London Design Festival 2012

The 2012 London Design Festival is likely to attract a lot of interest this year, and particular due to the release of some new dessert cutlery designed and manufactured by British cutlery company, Studio William.

Studio William’s cutlery has been purchased, showcased and utilised in a number of prominent exhibits and the Company can even boast that even the residents of No. 10 Downing Street use the cutlery designed in their Gloucestershire base.

The designs which will be showcased on the day have been create as part of Studio William’s cutlery sets design competition, where students have been given the opportunity to create cutlery designs which ultimately could be into production of showcased – the competition was an initiative launched by Studio William to inspire more talented designers into the process of cutlery design.

The winning designer of the competition was one Anabela Chan – Anabela’s design called leaf has now been incorporated into the Studio William range; it will also be sold utilising Studio William’s relationships with various prominent retailers including John Lewis, where the cutlery will go on sale form September, 2012.

All of the 54 competition entries will be showcased by Studio William at the design festival as a marker of contemporary British-led design. Rachel Church, curator in the sculpture, metalwork, ceramics and glass department at the V&A had this to say about the competition and Studio William’s designs: “The Studio William patterns represent excellent examples of contemporary British cutlery design. We are delighted to have acquired seven examples of the company’s design patterns for the national collection of metalwork at the V&A.”

On top of the showcasing of competition entries, Studio William will also celebrate the permanent inclusion of seven of its designs in the V&As permanent showcase.

Via EPR Network
More Food & Beverage press releases